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Research Article  |   May 1987
Marketing Occupational Therapy
Author Affiliations
  • Karen Jacobs, MS, OTR/L, is Director of Development, Learning Prep School, 1507 Washington Street, West Newton, Massachusetts 02165. She is also an adjunct clinical instructor at Boston University and the president of the Massachusetts Association for Occupational Therapy
Article Information
Health and Wellness / Features
Research Article   |   May 1987
Marketing Occupational Therapy
American Journal of Occupational Therapy, May 1987, Vol. 41, 315-320. doi:10.5014/ajot.41.5.315
American Journal of Occupational Therapy, May 1987, Vol. 41, 315-320. doi:10.5014/ajot.41.5.315
Abstract

Marketing is emerging as an important aspect of the delivery of health care services, including occupational therapy. An understanding of marketing and a knowledge of how to apply its principles will permit therapists to keep pace with the changing health care environment. This article introduces terminology, strategies, and applications of marketing.