Karen Jacobs; Marketing Occupational Therapy. Am J Occup Ther 1987;41(5):315-320. doi: 10.5014/ajot.41.5.315.
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© 2017 American Occupational Therapy Association
Marketing is emerging as an important aspect of the delivery of health care services, including occupational therapy. An understanding of marketing and a knowledge of how to apply its principles will permit therapists to keep pace with the changing health care environment. This article introduces terminology, strategies, and applications of marketing.
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